About Us


Forest by gili peleg is a fashion brand based in Tel-Aviv.

The brand creates fashion that is passionate towards nature, fine garments, and human beings. Forest was founded against all odds in 2020, just as forests became not only an idea for a story but symbols of a wish to reconnect with nature and be outdoors. This newly found bond with the forest, together with the new concept of lockdowns, has profoundly influenced the clothing that is designed- garments for both indoors and outdoors. 

Forest designs clothing respectful of individuals, their need for comfort and their desire to express themselves through fashion.

We believe every Forest garment should feel personal in some way. Every garment is created to be loved by someone and to be worn forever (well maybe not forever...).